Orthopedic sales is one of the most competitive spaces in healthcare. The difference between average reps and top performers often comes down to strategy, positioning, and value . Many reps don’t fail because of effort — they fail because of avoidable mistakes . Let’s break down the most common ones—and how to fix them. ❌ Mistake #1: Only Selling One Product Line Many reps focus solely on implants or one category. Why this hurts: Limits revenue potential Makes you easier to r